MARKETING
Marketing of Broilers
1. For Contract Growers
* Birds that have attained the marketable weight should be sold. Birds should be harvested as scheduled. When harvest schedule
approaches, the company's representative should be reminded
of the exact date that birds are to be harvested and the assurance that
his company trucks should come on time. This is to ensure that the
birds will not consume extra feeds due to longer stay in the farm without any
beneficial effect to the grower.
* The birds should be harvested within the shortest possible time.
There are companies that sell to viajeros. The middlemen tend to select
the bigger and healthier birds of relatively uniform sizes. This practice
should not be allowed since this will disturb the other birds resulting
to weight losses and also delays the harvesting.
2. For Independent Growers
* Alternative market outlets should be surveyed even before decidingto broilers to be assured of a ready market at the time of harvest.
Marketing arrangements with local hotels, restaurants, cafeterias,
institutional buyers and grocery stores with freezers should be made.
* Producers should form associations or market cooperatives so
that they could agree on a common prize. Organized producers have some
bargaining power with regard to their selling prices-
* Producers will be best advised to compute which is more profitable
to sell, the birds dressed or live, and whether to sell at the farm or bring
them to market.
* The broilers should be sold at optimum weight. More profits can be
derived if broilers are sold between 1.3 to 1.5 kg. live weight depending
on consumers preferences and market reports.
Marketing of Eggs
* Survey market outlets before investing in egg production. Marketing
arrangements must be made with local bakeries, local hotels,
restaurants, cafeterias, groceries, or sari-sari stores, higher income
families and other regular users. This will ensure regular orders for the
eggs.
* Sell graded or classified eggs. Proper grading or classification can
attract all types of consumers. This would also enable the consumers
to make purchasing decisions on the egg size at hand.
* Sell only clean eggs since everybody wants clean eggs. Dry or wet
cleaning of eggs should be a standard practice on the far.
* Reduce breakage and spoilage of eggs to the minimum. Broken eggs
constitute losses and render the container unsightly.
INPUTS IN PRODUCTION
Broiler Production -Prospective investors should consider the following
before going into the venture blindly.
Costs
Housing and brooder facilities
Day-old broiler chicks
Broiler feeds
Veterinary vaccines, medicines and supplements
Water
Heat and light
Labor
Depreciation
Interest on capital invested
Returns
Sales of broilers
Egg Production -As in tile broiler production the same capital outlays
apply such as:
Costs
Housing and brooding facilities
Day-old chicks
Starter mash
Grower mash
Layer mash
Vaccines, medicines and supplements
Heat and light
Water
Labor
Depreciation
Interest on capital
Chicken Broiler Production
A. Cost of Production:
( 1000 per cooperator)
Assumptions:
Cost of day-old chick P 20.00/hd P20,000.00
Growing period -42-45 fsyd
Target weight, kgs -1.6 kg
Mortality -4%
Feed Consumption
Chick Booster 10g/hd/day for 7 days
@ p 14.40/kg P 1,080.00
Broiler Starter 60g/day for 3 wks
@ p 11.50/kg P14,490.00
Broiler Finisher 90g/day for 2 weeks
@ P 10.55/kg P13,293.00
Sub-total P28,863.00
Other Expenses:
Medicines P 1.00/chick P 1,000.00
Miscellaneous 1.50/chick P 750.00
Sub-total P 1,750.00
Housing Cooperator's equity
B. Income Computation:
Total Sales 960 x 1.6 kg@ P70/kg P I07,520.00
Plus other Income P 600.00
Total Income P 108,120.00
Less: Total Expense P 50,613.00
Gross Income P 57,507.00
GLOSSARY
Brooding - pag-aalaga ng sisiw sa pamamagitan ng "artificial heat".
extremes in temperature - sobrang lamig o sobrang init ng panahon.
feed efficiency - ang dami o kilo ng patuka na makapagbibigay ng isang kilong
timbang na produkto:
feed spillage - pagtapon o aksaya ng patuka sa patukaan.
high livability - maraming nabubuhay na sisiw.
production capacity - maaaring tumukoy sa bilang ng manok na maaaring
alagaan sa isang partikular ng laki ng kulungan o di kaya
maaaring tumukoy sa bilang ng manok na maaani ng
isang manukan sa isang taon.
productive life - tumutukoy sa haba ng panahon na ang manok ay makakapangitlog
ng marami.
stress - tensyon o kaya mga bagay-bagay na nagpapahirap sa manok.
ventilation - tumutukoy sa kaalwanan ng isang kulungan dahil sa pagpasok ng
sariwang hangin o kaya paglabas ng gamit na o masamang
hangin.
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