10 Tips for Marketing Your Blog On Social Media
With a number of easy to use blogging platforms available, it has never been easier to create a message and share it with others on the Internet. The popularity of thiscommunication medium has altered the way in which people find and share information. If writing is a personal passion, then starting a blog is a smart career move. One aspect that may be confusing is how to announce the blog to interested parties. This is where social media and savvy marketing come into play. Here are 10 tips for marketing your blog on social media websites.
Source: Rosaura Ochoa
1. Choose Your Words Carefully
When creating a blog post, there is a central theme that is being presented. This theme has certain keywords that can be used to describe the overall content and tone of the posting. Use these keywords to not only set the style of the message but to help attract interest. Tools such as Google Suggest and the Google Adwords Keyword Tool can help the author determine appropriate words and phrases to reach the desired audience.
2. Access The Power Of Hyperlinks
One of the most successful ways of gaining the attention of social media users is to share your blog content via links. Sign up an account on your favorite social media websites and start finding friends. As you create new posts, post the link to the content on your page and invite people to share their thoughts about your ideas.
3. Participate In Other Blogs
One of the best proven methods that bloggers use to create traffic is to visit other blogs and participate in the conversation. Taking an interest in other people and adopting a friendly and approachable manner will encourage them to return the favor. You can even provide links to your favorite blogs on the blog you create.
4. Create A Unique Style
The popular blogging tools offer plenty of options for customizing the images and color of your blog. While these help stand out from all of the other blogs in the blogosphere, there is still a uniform nature to them. Take the extra step and create custom and unique logos and color schemes to allow your blog to take on a truly unique look.
5. Take Advantage Of Social Media Buttons
Practically every social media website has buttons that are yours to use for free. Use them. Post them on your blog and allow your readers to share content they enjoy. Not only will you provide another opportunity for audience participant, but you are gaining free marketing as well.
6. Use Sharing Sites
There are a number of sites that allow people to recommend or share sites that they find useful. Digg, StumbleUpon and Delicious are just some of the popular places where people share information they found with the general World Wide Web audience. These sites can be effective traffic builders.
7. Provide A Friendly Road
Don’t try to impress the audience with an overly complicated blog layout. Instead, focus on a clear and easy to use interface and menu system that helps the user find what they desire. Making it easy for people to access the content they are searching for will help attract the busy Internet surfer.
8. Create A Call To Action
One of the reasons that social media has become so popular is that it encourages people to take action and help spread a positive movement. Use your blog to promote your special cause and ask the users to get involved by sharing the information. This is a great way to get people to take notice.
9. Be Nice To People
While there are many people on the Internet who find it fun and amusing to post rude comments and cause disruptions, don’t fall into the trap of getting stuck in a troll war. Instead of exchanging a verbal battle with a discouraging user, mind your manners and always present yourself in a positive manner. A little kindness can go a long way.
10. Maintain A Regular Schedule
The blogosphere is full of blogs with infrequent posts. To keep people interested, present fresh content regularly and frequently. This will keep them coming back for more.
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